If you want a research article in the press, it is important to know the basic principles of journalism, because the article's topic, angle and sources are chosen based on the news criteria – regardless of the genre in which the article is written.

Here are some tips on how to identify a good press story about your research project.

The good press story meets at least one or more of the following criteria.

• • News value: New knowledge or a new event
  • Significance: Relevance to the recipient
  • Identification: Emotions caused in the recipient. Creating identification
  • Sensation: Surprise, fascinate or shock
  • Conflict: Conflicting interests or parties creating a conflict

The disposition of the good press story looks like this:

1. 1. Conclusion / Main message / Main point
   2. Very important
   3. Main facts
   4. Less important
   5. Background and premises
   6. Details

Points 1 and 2 should answer who, what, where, when and how. Points 3, 4, 5 and 6 should elaborate on the questions in points 1 and 2 and give answers to why and what's next. This arrangement helps to keep the recipient's attention, because the newest and most surprising information is told first.